Britvic
Date
March 2022
Company
Britvic
Location
The White Space
Category
Product Launch
When Britvic were looking for a dynamic space to host their presentation to their largest stockist, Tesco, The Ministry stood out as a natural fit, with The White Space providing the ideal blank canvas to be transformed into the brand space. With the team’s knowledge of product launches and in-house events team ready to support staging, within a few days the client had attended a site visit and signed the contract.
The team at Britvic liaised with Ministry Venues to create 7 activation spaces within the space as well as a socially distanced presentation area and catering space. After working through multiple iterations of floor plans, we managed to deliver on the client’s ideal layout.
Attended by a select number of individuals, the 2100 sq. ft space was filled with vibrant colour and had carefully crafted furniture layouts and installations that allowed a socially distanced event to still feel warm and cosy.
