BIMA Beyond
Date
June 2022
Company
BIMA
Location
Ministry of Sound
Category
Conferences
BIMA (British Interaction Media Association) took over the Ministry of Sound for their annual flagship conference, BIMA Beyond, offering industry-leading insight with expert speakers to better serve clients’ business.
Part of a two-week series of nationwide events, the headline conference featured a full day of keynote speakers, debates, workshops, and networking needing a versatile space with multiple breakout sessions.
BIMA utilised every space within the venue: The 103 became the hub of the event, allowing for seamless movement between debates in The Box and workshops in The Loft.
To promote connection between the delegates, they teamed up with Blendology to provide interactive business cards that shared business information from a single tap, but also provided an agenda and breakdown of the day’s event.